Jiggys shop, Roshell Kiwami yukata, 5980 yen each
Mid-priced yukata for guys available in many patterns and styles, this light blue (bordering on a denim color) and black (same!) are thin and comfortable, but the pattern gives some visual interest that is uncommon in classic flat-color yukata.
Guys don’t have a lot of choices in kimono, though yukata is slightly better than kimono. I mean, unless you REALLY like navy blue and brown. In that case you’ll be pretty happy with normal kimono choices.
The obi here are not exactly heko-obi but also look soft and ruffled rather than extremely clean and smooth. This adds to the casual/sexy “IDGAF” style that they started with the hair.
Click the link to see a LOT of dudes in makeup!